Articles

How the President-Elect Did It

November 05, 2008

Intense and gripping, the 2008 election was also historic. The son of a Kenyan immigrant and an American mother has risen to the presidency of history's most powerful nation. Who was not moved by the sight of Jesse Jackson standing silently among strangers with tears streaming down his face as he thought of a long journey towards equality and acceptance?

So how did Barack Obama win? Some of it was fortune: He was a fresh, gifted, charismatic leader who emerged at just the moment that people yearned for something entirely new.

Some of it was circumstance: The October Surprise arrived a month early and framed the election in the best possible way for Mr. Obama (and the worst possible way for John McCain).

Some of it was thoughtful positioning: His themes of bipartisanship and a readiness to tackle the country's pressing challenges were enormously attractive, especially when delivered with hope and optimism.

And some of it was planning and execution: The Obama campaign, led by the two Davids -- Plouffe, the manager, and Axelrod, the strategist -- carefully built a powerful army of persuasion aimed at accomplishing two tasks.

FULL ARTICLE: http://online.wsj.com/article/SB122593304225103509.html

Related Article

60429d4cbe08e2d87aee52c15d503cf3
July 19, 2018 |
Article
More than half a century ago, former California Treasurer Jesse Unruh said, “Money is the mother’s milk of politics.” While better-funded candidates aren’t guaranteed victory, money still signals strength. ...
A1eb03afa4db981038938af32c4c3286
July 12, 2018 |
Article
It didn’t take long for the political blowtorches to start flaming after President Trump introduced his newest Supreme Court nominee. At 9:03 p.m. Monday, the president entered the East Room of the White House. ...
2512165508b8523a6bd9e652a853c595
July 05, 2018 |
Article
On Independence Day across the Atlantic, doubts over America’s global leadership. ...
7090d2fcdc121725c4e28a9592bcc450
June 28, 2018 |
Article
President Trump is justifiably proud of passing tax reform last December, telling audiences “because of our tax cuts, you can keep more of your hard-earned money.”  ...
Button karlsbooks
Button readinglist
Button nextapperance