Polling News

Republicans’ Room to Grow With Small Dollar Donors

September 06, 2018

A Wall Street Journal analysis of House and Senate campaign fundraising found that Democratic candidates maintain an edge over Republican candidates among small dollar donors (those who give $200 or less).  In 28 of the 30 most competitive House races, and five of the eight most competitive Senate races, Democrats outraised Republicans in small dollar donations.  Democratic candidates in those 38 most competitive Congressional and Senate races raised $35 million from donations in $200 or less, about four times more than their Republican opponents raised from the same pool. 

Small dollar donations do more than grow a candidate’s war chest.  They also represent grassroots support and enthusiasm for a candidate’s campaign.  Individuals who donate in increments of $25 and $50 are generally voters who do not follow or regularly engage in the political process or even reliably vote.  The Democratic advantage in this space should concern Republicans not only from a financial aspect, but voter enthusiasm as well.

While Democrats historically lead in this space, individual Republican candidates and the national campaign committees can improve their performance through outreach, material, and fundraising messages that effectively convince supporters to buy in to their races.  Doing so will not only reduce the financial disparity among small dollar donors, but also generate more enthusiasm and activity among supporters after they invested in their races.

Related PollingNews

Placeholder polling news
January 16, 2020 |
Polling News
Radical left darling Alexandria Ocasio-Cortez recently said the Democratic Party had “too big a tent,” suggesting it could afford to sluff off more traditional Democrats.  ...
Placeholder polling news
January 09, 2020 |
Polling News
Before this past week’s events, it would be easy to assume that the main issues of the 2020 campaign would be the economy and healthcare.  ...
Placeholder polling news
January 02, 2020 |
Polling News
One of the Pew Research Center’s key 2019 findings was how few “true” self-identifying independent voters there are.  ...
Placeholder polling news
December 26, 2019 |
Polling News
While House Democrats were putting on a show with their attempts to impeach the president, he delivered on a top campaign promise. ...
Button karlsbooks
Button readinglist
Button nextapperance