Super-PAC Strategies For 2016 Success
By using Twitter to announce his entry into the 2016 Republican presidential race, Sen. Ted Cruz signaled just how pervasive social media will be this election. Two other trends are worth watching. There will be a greater reliance on data and technology in organizing, communicating and measuring the effectiveness of campaign activity—and every presidential candidate will have a Super PAC.
The $2,700 a person contribution limit to a candidate’s campaign for the primary season means donors who are able will donate larger amounts to the Super PAC supporting their favorite candidate.
The New Price Of Running For President
While juggling questions of a candidate’s performance, message and organization, every Republican presidential strategist also spends lots of time thinking about money. First comes this question: How many dollars must a candidate have to be competitive in the opening round of 2016 contests?
It’s tough to settle on a number for the buy-in now. Few states have passed laws setting their primary or caucus date, so it may be months until the calendar is locked in. It’s also difficult to decide how much of each kind of activity is necessary.