Articles

Conventions Need a Believable Script

August 20, 2008

What must Barack Obama and John McCain achieve at their conventions? Conventions are the best, most controlled opportunities left for the candidates. Only the debates come close in impact, but they are unpredictable and not susceptible to the choreography available at the conventions.

Mr. McCain's handlers must achieve three things. First is a greater public awareness of the character that makes him worthy of the Oval Office. Mr. McCain's warrior ethic makes it difficult for him to share his interior life, though his conversation with Rick Warren did provide moving glimpses into it. To win, Mr. McCain will need to show more.

FULL ARTICLE: http://online.wsj.com/article/SB121927746541958629.html

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