Articles

What Donald Trump Needs Now

May 05, 2016
257f4d87037fef55efba903e54a2d3ef

No one has seen anything like this. Donald Trump—without past political or military experience and facing a formidable Republican field—bludgeoned 16 opponents into submission, rewrote the rule book and became the GOP’s presumptive presidential nominee.

As extraordinary as this is, Mr. Trump’s success was achieved only by inflicting tremendous damage to the party. To win the general election in November, he must now unify a GOP with a deeper divide than it has faced in more than half a century.

Mr. Trump must disabuse himself of the notion he expressed last week that he “can win without” party unity. As if to prove it, Mr. Trump—on the morning he routed Ted Cruz in Indiana—implied that Sen. Cruz’s father was involved in President John F. Kennedy’s assassination. This was nuts. Winning the presidency is difficult for Republicans under normal circumstances; Mr. Trump’s scorched-earth tactics have left deep wounds that make victory more uncertain.

To heal his party, Mr. Trump should approach the convention gingerly. He shouldn’t mess with the rules or upend the platform and must energize the GOP with his vice-presidential pick.

He has promised that he would announce a list of the sort of people he would consider for Supreme Court picks. So he should do it. They would immediately be targeted by Democrats, but that would be a useful reminder to Republicans about what they stand to lose if Hillary Clinton is elected.

Mr. Trump should also offer the names of those he would consider for his cabinet. This will ameliorate concerns about his temperament and team. But for heaven’s sake, make certain that they are comfortable being mentioned. No more suggesting he’d appoint Carl Icahn as Treasury secretary, only to have Mr. Icahn say he wouldn’t serve.

For the general election, the Trump campaign is behind in everything: digital operations, the ground game, advertising, you name it. The campaign must add new people and talents but would be wise to leave the ground game to the Republican National Committee. Sign the “joint fundraising agreements” that RNC Chairman Reince Priebus and the GOP Senate and House campaign committees must have to collect the resources necessary for a massive voter turnout effort that is beyond the Trump campaign’s abilities.

Mr. Trump should also avoid attacking Mrs. Clinton in ways that hurt him and strengthen her. He is already in terrible trouble with women: In the April 14 NBC/Wall Street Journal poll, 69% of women rate him negatively, 58% very negatively. So stop saying things like: “Frankly, if Hillary Clinton were a man, I don’t think she’d get 5% of the vote.” He was lucky her response to that jibe was so lame. Next time it won’t be.

Mr. Trump must also retool his stump speech. Voters will tire of The Donald if he doesn’t have a second rhetorical act with far fewer insults and more substance. Reading more speeches from a teleprompter, particularly on the economy, will help. The Trumpistas argue that voters don’t need details, but those up for grabs in November do. These speeches will put meat on the bones of his policy views and yield new material for the stump.

To read more visit WSJ.com

Related Article

84a3030075b3ef626c823c5d82ea9c85
October 18, 2018 |
Article
Justice Brett Kavanaugh’s confirmation hearings jolted Republican enthusiasm. The July 22 NPR/PBS News House/Marist poll, for example, found that 78% of Democrats and only 68% of Republicans considered this midterm “very important.”  ...
A476b40d267cfc263ad453234f86b0c4
October 11, 2018 |
Article
Many Republicans celebrated Justice Brett Kavanaugh’s swearing-in Monday as the end of a bitter confirmation battle. But the game isn’t over.  ...
Cf217cbc355dc10f4f3e9dfb577b39ab
October 04, 2018 |
Article
Following last week’s extraordinary testimony by Prof. Christine Blasey Ford and Judge Brett Kavanaugh, public attitudes are split and malleable.   ...
1d050a8f3afb58449cbeb2570b2e4943
September 27, 2018 |
Article
Thursday will be an immensely consequential day for America. As of this writing, Christine Blasey Ford is scheduled to appear in the morning before the Senate Judiciary Committee, followed by Judge Brett Kavanaugh.  ...
Button karlsbooks
Button readinglist
Button nextapperance