Which Facebook Pages See Highest Engagement? NewsWhip Analytics examined several news networks’ Facebook Pages to learn which ones had the highest numer of engagements per post during February 2017. They found Fox News had the highest engagements per post (39,348). AJ+ was second (24,510), while USA Today came in third (22,177). NewsWhip notes Facebook’s highest engagement posts were those with photos, while USA Today’s highest engagements per post were those sharing external links.
NewsWhip also found audience size did not influence a Facebook Page’s engagement. Fox News had a smaller audience (15,300,000) than several Facebook Pages with smaller engagements per post. CNN (27,100,000) and BBC News (40,300,000) eclipsed Fox News in audience size, but ranked near the bottom on engagements per post. Key to increasing and sustaining engagement, per NewsWhip, is creative content. Politicians and others looking to grow their online brand should remember a large list may be impressive, but a participating audience actively engaged with the message is more valuable.